Spillover Client Services

The Importance Of A Dynamic Events Calendar.
Displaying a dynamic calendar is great way to provide more than just the events going on your restaurant. It is more than just the happy hour menu.
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Short On Events For The Calendar?
If you're short on events borrow some. Go to a local online community calendar and see if they have a syndication feed. If they do usually you can syndicate their content directly to your site.
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Tie In Email Marketing With Your Promotional Calendar.
Tying in your e-mail marketing can be a very powerful marketing too for your web site.
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The #1 Reason People Visit Restaurant Websites.
It’s about the food! There are several things that you need to consider before you just type in the menu as it reads. The biggest consideration is pricing. Do you post prices or not?
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Website Promotion And Beyond!
Your beautiful website is completed and you even know how to update it! Right? It’s clean, fresh and ready to drive traffic through the front door. It's time to promote that sucker!
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A True Story About Email Marketing!
In the year 2002 my company did an experiment for a restaurants one year anniversary party. The restaurant was going to have a happy hour with free cocktails and appetizers from six o'clock in the evening to eight o'clock that night. The restaurant was only going to use e-mail to promote the event.
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The Email Marketing System: An Overview.
As with any new system that is being implemented in a restaurant, email marketing can be difficult to jumpstart. Here are a few time-tested principles that should help you start off quickly and efficiently.
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Email Collection In A Restaurant Setting.
Now let me expound upon a few areas of the email marketing system and hopefully I can shed some light on certain trouble-spots, rough patches and bottlenecks.
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7 Reasons Spam Filters Eat Email.
There are two parts to the spam-filter issue. The first part has to do with the format of the email and the second part has to do with the content of the message.
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What Is Your Email Saying: Let's Talk Content!
Over the years at Spillover we have discovered that the e-mail coupon can be quite an effective tool for bringing traffic in the front door. We've also discovered that many restaurant operators have questions regarding e-mail coupons.
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