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What is The Mouth-Watering Marketing System all about? Over the last 6 years I've worked closely with more than 100 restaurant owners. All of them were different in their own way. Naturally, one would want to differentiate oneself from the crowd, especially in the restaurant business. There are a lot of characters in the restaurant world; but try as they might, they still share a few characteristics with the next guy. They all have the same goals, yet don't know the best ways to achieve those goals.... I know restaurant owners want to make money, don't we all? They all want the PR - the publicity. On the deepest of levels, (actually it may be shallow), we all want some form of fame and fortune. The question is, "HOW?" How does a restaurant get the most bang for the marketing-buck? How does a restaurant drive hordes of people into the seats 6 meals a day, 8 days a week. The Spillover Mouth-Watering Marketing System answers this question. It also answers several other common questions that are frequently asked by restaurant owners. As the name suggests, it's a system. The system walks the restaurant owner through a step-by-step process of determining the answers to the following:
The whole process takes about 10 minutes. Seriously, it really is short, easy and pragmatic.
Study that line for a moment. Where is the money? Is it from curbside business? Is it late night? Is it happy hour? If breakfast is kicking, then market toward breakfast. You have a better chance of kicking up the revenue by marketing to a crowd that exists than by using marketing techniques to develop a new crowd from scratch. When you come to understand the 3 ways to raise revenue, you will start to see how easy it is to know where to put your marketing dollar. Ecologists agree that with every form of organism we can understand the reasons for where and why they make their homes. We know why monkeys live in the jungle, and why ants make mounds after a hard rain, and why butterflies migrate and flap their wings in China and change the weather elsewhere (maybe a stretch on that one) but there is one organism that appears to have a truly random preference for where to make its home....yep, it's us--HUMANS. It's simple: We gather where the people are. Put another way: NOTHING ATTRACTS A CROWD LIKE A CROWD. What is the Application ??? If you have a swingin' Happy Hour.....don't spend a billion dollars trying to kick-start a Sunday Brunch. If you have a kickin' lunch crowd...don't waste your bucks trying to revive a dead dinner rush. If you have a bustling breakfast...don't pump money into a Happy Hour pop. I know it's counterintuitive. Here's a scenario: You throw some money at marketing your dinner and people don't show up. The problem is...in the minds of people, you are the brunch place. So, What Should You Do? You should contact Spillover Marketing for a demo of our Mouth-Watering Marketing System. OK... I'm not going to just SELL you ... I'll tell what to do instead of being a shameless sales guy...you've read this far (thank you!).Figure out who people think you are. This is called Positioning. What is your position? What are you known for? Once you figure that out, market yourself as such. Spend money embracing that spot in their collective craniums. Do some PR around it. Create your own event around it. Own it. Take what you've got and make it bigger. Nothing attracts a crowd like a crowd. Nothing.
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Instead of throwing money at marketing, operators should be throwing
marketing at money.