Tying In Email Marketing with Your Promotional Calendar

Tying in your e-mail marketing can be a very powerful marketing tool for your website. Sitting down and taking an hour to enter in your events calendar with all of the promotional days for your restaurant, and then prepairing an e-mail marketing campaign to go out well in advance for each of those days will be the best time you spend all year!

Pre-planning your out-bound promotional calendar is an extremely wise thing to do. When you sit back and take just a morning and sit down with the calendar and a pencil and begin to walk through your upcoming events, you can plan an extremely effective email marketing campaign.

Consider all of the special promotional days for a restaurant and when you should send out a promotion. Mark these days on your dynamic events calendar and your personal calendar as well. For example, Valentine's Day is one of the biggest restaurant days of the year. Another big one is Mother's Day, and then there is Easter Sunday. Don’t forget Father's Day. You get the picture.

Take a look at all of these days and as you see these days approaching, begin to formulate e-mail marketing ideas based on this promotional calendar. We’ll talk a lot more on email marketing in the next newsletter.

The more you can accomplish upfront, during this calendar planning time, the better. As you start your year you will already have at least one, maybe two, days per month on the calendar. That is your starting point for what to send out for monthly email campaigns.

I said this before, but I can't say it enough, just having a calendar adds cohesion and customers will see that it is obviously well-maintained, and it is guaranteed to pay extreme dividends.

Need an expert web and email marketing company to do this for you? Contact Spillover Marketing today. We can implement this idea and many other time-tested marketing strategies to help grow and promote your business.

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