The #1 Reason People Visit Restaurant Websites

It's about the food! When talking about menus, there are several things that you need to consider before you just type your menu into your website. For example, one consideration is pricing. Do you post prices or not?

There's really no hard and fast rule on whether or not you should post your prices. This is a case-by-case basis. If your menu changes on regular basis and the prices change, then you may not want to post the prices. On the other hand, if your menu items, descriptions, and prices don't change very often, then posting prices might be something you should do. This is especially true if you have an easy way of updating your web site on a regular basis -- which you should!

Posting your menu prices is actually very likely to help your visitor and help them determine whether or not they would like to come to your establishment. Not posting prices could possibly frustrate a would-be guest.

Another thought is to create a hybrid of the two options. For certain items with frequent price changes, one could simply put, "market price” or "inquire within.” This way the guest knows that there is flexibility.

You do want to provide as much information as you can to your web visitor, because more information will help them make the decision to actually come to the restaurant. The more they know about your establishment, the easier it is for them to make a decision about visiting a restaurant they've never experienced before. So make it easy for them, and post as much information as you possibly can.

Your menu is the most important thing on your website and needs to be fresh and updated.

Your online menu needs to match the in-store menu. If that is just not possible because you change the menu daily, sometimes even hourly, then what you should do is let your site visitor know that it changes daily. Post an easy to read disclaimer.

Say something to the effect that "this is an example menu and certain items may not be available on specific days." That way when the guest arrives and has pre-determined what they want, they won't request five orders of your crab cakes only to find you haven't sold crab cakes in two weeks.

Keeping the site fresh is an overriding principle of the entire web site, which is why it is of utmost importance that you have an easy way to update your content.

There are three important website elements according to a survey conducted by the National Restaurant Association. The first is the menu: make sure that it's visible, easy to find, clearly stated and accurate! The second is your map. Make sure that is easy to read, easily found, easily printed and accurate! Finally, the third important element is contact information. Your phone number and your addresses are vital information for a web visitor. If I go to your web site now, will I find these three things in 3 seconds or less?

For more information, contact a web professional at Spillover Marketing. We know how to make your website work for you!

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