WEB SITE PROMOTION AND BEYOND

Your beautiful website is completed and you even know how to update it! Right? It’s clean, fresh and ready to drive traffic through the front door. It's time to promote that sucker!

Be Proud and Be Visible - Post your URL on Everything!

Now that you have a website that you can be proud of, make sure that everyone knows what your web site address is. Post it on everything! Be sure that it's on your menu. Put it on a matchbook, on your business card, and on your take-out menu too. You might even want to have it printed on posters. You may want to add it to the POS so that when a credit card receipt is printed, your URL will display at the bottom near the signature line. Larger POS systems allow you to customize the bottom few lines of the receipt, so add your web address.

If you run commercials on television or radio, be sure to include it there as well. Always include it in all of your e-mail correspondence. Create a signature file so that your website is automatically appended to every email you send.

It is very important that you promote your URL.

In a nutshell, it’s necessary to spread the word so that you can raise the overall awareness of your brand. It is the biggest step one can take for the successful promotion of their restaurant website.

There are some things that you can do that are very effective when you are consistently performing these functions over time, but most website promotion takes only a one time effort. Let me just get down and dirty and start telling you what to do.

Your First Step for Online Promotion

Block out some time, sit down in front of the computer and post your website address to as many local directories as possible. Start by doing a simple Google search. You should find several local directories that allow you to immediately list your site. Here are some obvious places to peruse. Check out Citysearch.com. It is one of the most trafficked local web directories available.

Be sure to check out the web site of your local newspaper. Again, they can be a good resource for you. Major publications and newspapers usually have some sort of directory or listing service. This may also help you get coverage from local food critics.

Llocal food critics will post a restaurant directory on a website from time to time for interested parties looking for restaurants. You can also go to the radio station web sites and promote your site, all of these should be easily found by doing a simple Google search.

After doing a Google search, jump over to Yahoo.com and do a Yahoo search as well. Some of the directories won't show up on Google, but they will show up on Yahoo Local.

Need a web professional to implement these proven techniques for you? Call Spillover today at (512) 535-4840, and we'll get started with your solution right away!

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