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What is your CRX? Why do your customers keep coming back? These are two giant questions that should drive restaurant owners today. The proof is in the puddling. When surveyed, 7 out of 10 U.S. consumers say they prefer to spend more money to do business with a company that delivers great service. So, what is great service?  

That can be a different for everyone, but here is a general rule of thumb in the restaurant industry is that restaurant should be: 

  1. Accessible – this can mean a physical location to dine in or order out, and/or an easy to find and navigate online presence. 

  1. Friendly – your customers should feel comfortable interacting with your staff and look forward to visiting your restaurant.  

  1. Clean – especially with COVID rules, making sure the space is clean and tables are wiped and bussed is incumbent for customers to feel comfortable sitting down for a meal, or even just picking up their online orders. 

  1. Convenient – offer online ordering to make it more convenient for your customers to pick up or get delivery.  

  1. Delicious – the gustatory experience includes smell, sight, and touch before it every even touches your palette, so presentation is important. Not to say that every restaurant needs to put together a five-star plate with garnishments but paying attention to the quality and presentation of your restaurant’s food can create loyal customers.  


Every person's restaurant experience is different and subjective, but it’s the little things that people remember. Maya Angelou once said, “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” 

For more ideas on creating the ultimate CRX digitally and physically, contact us here.