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Dynamic Intelligent Marketing Engine (DIME)
Automated Messages to Set & Forget

Set and Forget:
Automation Done Right.

Dynamic Intelligent Marketing Engine (DIME)

Our DIME email marketing solution includes 18 default email messages ready to use in Engage.

Automated Messages are an incredibly easy way to keep your entire subscriber database consistently engaged, via:

  • Drip Campaign uses a simple monthly message and call-to-action back to your website, linking customers to online menus, orders, calendars and more! These messages can be customized to showcase everything your brand has to offer, all in a "set and forget" campaign.
  • Mailing List Messages interact with subscribers who've opted-in to using the Mailing List form on your website. New subscribers immediately receive a welcome message, and optional celebratory dine-in offers can be set up to correspond with subscriber birthdays and/or anniversaries.
  • Guest WIFI Message is triggered by a sign-in to your Spillover Gated WIFI inside the restaurant. This message thanks the customer for joining and prompts them to leave a review.
  • MyReviews Message is triggered by a positive 4- or 5-star review on your Spillover MyReviews page. This message thanks the customer for the review and prompts them to follow your social media pages.

Intelligent Messages enable restaurants to stay in touch with customers based on real-time purchase and behavioral data inside their integrated Spillover eCommerce store and Online Orders solutions, via:

  • eCommerce Messages are set up to send shop customers a "thank you" message for their first order, plus yearly gift card purchase reminders. Default messaging offers specials and coupon codes for repeat purchases.
  • Online Order Messages are set up to send order customers "thank you" messages for first and second orders, plus "we miss you" messages based on custom conditions like the amount of time since the last order and order total. Default messaging offers specials and coupon codes for repeat orders.
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Automated Messages

Keep all subscribers consistently engaged using a monthly Drip Campaign along with automated messages to Mailing List, Guest WIFI, and MyReviews subscribers.

Full Menu from Murdoch's Irish Pub
Murdoch's Irish Pub Story
Order Online from Murdoch's Irish Pub
Upcoming Events at Murdoch's Irish Pub
Catering from Murdoch's Irish Pub
Gift Cards from Murdoch's Irish Pub
Private Events at Murdoch's Irish Pub
Welcome to our Mailing List
Happy Birthday from Murdoch's Irish Pub
Come Celebrate at Murdoch's Irish Pub
Thank You For The Review
Thank Your For Hanging Out With Us

Intelligent Messages

Interact with customers based on real-time purchase and behavioral data, using eCommerce and Online Order messages to send thank you messages with corresponding promotional codes to encourage repeat purchases.

10% Off Next Order
Gift Card for Murdoch's Irish Pub
First Order with Murdoch's Irish Pub
10% OFF from Murdoch's Irish Pub
Murdoch's Irish Pub
Murdoch's Irish Pub


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