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As a restaurant owner, you know how important cultivating a strong online presence is. Your website is often the first impression potential customers have of your business. A 2019 survey from MGH found that nearly 80% (77%) of diners said they are likely to visit a restaurant's website before they dine in or order takeout or delivery. But what good is a website if no one can find it? That's where search engine optimization (SEO) comes in. In this blog, we'll show you how to improve your restaurant's website SEO in three easy steps.

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    1. Find Your Keywords
    Keywords are the foundation of SEO. They are the words and phrases people type into search engines when looking for something. Your website's keywords should be relevant to your restaurant and the services you offer. But how do you find them? Plenty of websites will allow you to find your keywords for free! You can use or to find your keywords. Simply enter your website's URL, and the tool will generate a list of keywords that are relevant to your site. Choose the most relevant ones to your restaurant and sprinkle them throughout your website's content.
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    2. Keep Your Bios Updated
    Don’t forget to update your website and social media bios with location names as a way to incorporate more of those keywords we mentioned earlier. When people search for local dining options, search engines depend on accurate location data to deliver relevant results. By incorporating your restaurant's specific location into your website, you enhance the likelihood of appearing in local search results. This not only drives targeted traffic to your website but also increases the chances of converting online visitors into real-world diners.
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    3. Consider Adding a Blog Page
    Continue to boost your restaurant's online presence and engagement by adding a Blog page to your website. Besides sharing news, offers, and events, a Blog page enhances SEO by providing more text content and keywords for search engines to index. An added benefit is that as you continue to update this page, you’ll keep your audience engaged and returning for more, inspiring customers to share your website with others and build a loyal customer base.
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    4. Add Positive Reviews
    Take charge of your online reputation and improve your restaurant's website SEO with our Engage Reviews Manager. Showcase your preferred Yelp or Google reviews directly on your website, elevating your social appearance and authority. Google recognizes the impact of your site ranking and favors higher-rated websites, making positive reviews a game-changer. Unlock the power of reviews and watch your restaurant soar to the top of search results while winning over the hearts of customers both online and offline.
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    5. Use Lots of Backlinks
    Backlinks are links on the internet that point back to your site. They're like votes of confidence that tell search engines your website is reputable and worth visiting. The more high-quality backlinks you have, the higher your website will rank in search results. Make sure to continuously link your website in social media posts and on your social media profiles. One great way to get more backlinks is to use our Tracking Link tool in Engage. These links are shorter and trackable, so you can see where your traffic is coming from. An added benefit is that using tracking links can make it easier to share your website on social media.
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    6. Adding Alt Tags
    The final tip to improve your SEO is to add Alt tags to all your website’s images. These tags provide descriptive text that accurately represents the image content. Incorporate relevant keywords into the Alt text to enhance search engine visibility, but remember not to overstuff it with excessive keywords. By utilizing Alt tags effectively, you enhance the accessibility of your website for visually impaired users while improving its overall search engine ranking. In conclusion, these three straightforward steps can significantly enhance your restaurant's website SEO. By identifying the most relevant keywords, consistently updating your bios, and strategically using backlinks, your restaurant can establish a stronger online presence, rise in search engine rankings, and ultimately attract more potential customers to your business.

Blog Author:

Chloe Ciesielka, Email Marketing & Social Media Specialist Marketing